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How We're Different

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The Problem

Indie game developers in late stages of their project roadmap have poured blood, sweat, tears and time into creating their game. But rarely see the fruits of their labor.

  • Median Steam sales for an indie game: 1,000
  • 70% of all indie games are commercial failures
  • Of the 30% that are considered successful, only 7% of those games will generate enough revenue to fund a second project

So devs decide to work with a publisher. But most publishers:

  • Ask too much in revenue share
  • Are not transparent with their value proposition, services or KPI targets
  • Are backwards in their approach to modern marketing, advertising, media production, PR and community building
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The Vision

That’s where we come in. Camlann Games is a publisher looking to break the mold. We are an experienced team who have seen the good, bad and the ugly of indie game publishing.

We know what makes gamers buy. We have strong press relationships. We engage with targeted content creators and influencers. We create best-in-class media and trailers. We build strong communities around our games. And we have mastered the art of release management.

What We Do

The 6 Pillars of a Successful Game Launch

Asset/Media/Brand
Development

(Trailers, Images, Website, Social Media)

Community
Building

(Discord, Reddit)

Launch & Digital Storefront Management

(Steam, Epic, GOG, publisher retail site)

Targeted
Paid Advertising

Press &
Festival Engagement

Content Creators
Engagement

70/30

(Developer/Publisher) Revenue Share

Our Partners

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Years Independent Game Publishing Experience
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Industry-Leading
Press Relationships
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Festival
Relationships
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Content Creators
Relationships

Marketing

Sales Plan, Transparency & KPI Targets

Every game has a unique story. Every game has a unique player base. Every game has a unique sales and marketing plan. We craft a tailor-made marketing and sales plan for every game we publish. It’s built on a foundation of a proven “playbook” – but we’re marketing and production pros, not robots. We’re not afraid to get creative if we see unique opportunities to drive players to your game.

We don’t promise sales figures. We target KPIs that matter:

  • Steam Wishlists
  • Ad Clicks
  • Press Features
  • Livestreams and Youtube Videos
  • Press and Player Reviews
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Our Partners

Polygon-logo
kotaku
eurogamer
ingame
ign
rock-paper-shotgun
pocket-tactics
game-rant
ars-technica
gamesradar
fanbyte
pcgameN
gameranx
bafta
freeplay
indiecade
indie-game-challenge
mindtrek
nordic
pax
sxsw
ars-technica
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skill-up-1
force-gaming
gt-logo
josh-strife
splatter-cat-gaming
gman-lives
biffa
IGP
best-indie-games
indie-expo
i-dream-of-indie-games

Our Games

What our Studios Say

"I actually had another dev ask me about Camlann the other day. I was happy to say that so far it's been nothing but good things"
Max
Vivid Storm Interactive

Ready to
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