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How We're Different

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The Problem

Indie game developers in late stages of their project roadmap have poured blood, sweat, tears and time into creating their game. But rarely see the fruits of their labor.

So devs decide to work with a publisher. But most publishers:

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The Vision

That’s where we come in. Camlann Games is a publisher looking to break the mold. We are an experienced team who have seen the good, bad and the ugly of indie game publishing.

We know what makes gamers buy. We have strong press relationships. We engage with targeted content creators and influencers. We create best-in-class media and trailers. We build strong communities around our games. And we have mastered the art of release management.

What We Do

The 6 Pillars of a Successful Game Launch

Asset/Media/Brand
Development

(Trailers, Images, Website, Social Media)

Community
Building

(Discord, Reddit)

Launch & Digital Storefront Management

(Steam, Epic, GOG, publisher retail site)

Targeted
Paid Advertising

Press &
Festival Engagement

Content Creators
Engagement

70/30

(Developer/Publisher) Revenue Share

0 +
Years Independent Game Publishing Experience
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Industry-Leading
Press Relationships
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Festival
Relationships
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Content Creators
Relationships

Marketing

Sales Plan, Transparency & KPI Targets

Every game has a unique story. Every game has a unique player base. Every game has a unique sales and marketing plan. We craft a tailor-made marketing and sales plan for every game we publish. It’s built on a foundation of a proven “playbook” – but we’re marketing and production pros, not robots. We’re not afraid to get creative if we see unique opportunities to drive players to your game.

We don’t promise sales figures. We target KPIs that matter:

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Our Partners

Our Team

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Slava Heretz

CEO & Executive Producer
  • 7+ Years Marketing & PR Agency Exec

  • Clients saw average 4x ROAS and 75% YoY revenue growth

  • Has played and completed more than 1000 PC Games in his lifetime
anna-walker

Anna Walker

Producer
  • 10+ Years AA/Indie game producer

  • Has overseen 30m+ game sales on Steam, GOG and publisher site

  • Obsessed with everything RPG and narrative-driven games

Ready to
Pitch to Us?